Maturation

Altair Nobre

Coverage of the Brazilian Beer Festival in Blumenau had been planned since November (Photo: Ricardo Jaeger)

Coverage of the Brazilian Beer Festival in Blumenau had been planned since November (Photo: Ricardo Jaeger)

This special edition of BeerArt started to be written four months ago. Blumenau had just dried the kegs of Oktoberfest when I sent an email to the organizers of the Brazilian beer festival. The purpose was to introduce them to the magazine, still less than three months old, and talk about our plan for the event in March 2014. In order to give coverage at the level of the festival, we were aware it would be important to work with planning and having the proper time to produce it, and not leaving it to the last minute.

The anticipation was crucial. But it would have been useless without the other part, the complicity of the organizers from Blumenau. And they were fantastic. You would not be reading this text if the team of the Parque Vila Germanica / Department of Tourism had been affected by bureaucracy and ignored the opportunity. They quickly understood the project, and were really helpful, starting with the manager of Marketing and Promotion, young Rafael Althoff. After witnessing the competence and commitment of staff members such as Rafael, one understands why the festival has become a national treasure.

The city from Santa Catarina is strategic in the geopolitics of the hops revolution. And the model of the event, along with the partnership between the local government and the private sector, can be a successful way, at the moment that the number of festivals and brewers exhibitions proliferates in Brazil and also multiply the number of consumers’ frustrations. After all, sustaining such a festival without rising the ticket or the beer price is a challenge, and it is being faced with excitement in Blumenau, as shown by the Brazilian Beer Festival.